As you’ve probably seen and heard, we have a new name, Alludo. This is a thrilling time for us and we’re so glad that you’re part of this journey. We know that you likely have a few questions about this shift, so we’re here with an overview.
First of all, none of our product names are changing. Alludo is the parent brand that encompasses all the sub-brands you know and love like CorelDRAW®, MindManager®, Parallels®, and WinZip®.
Plus, nothing is changing about our relationship or contracts with you. Alludo is our brand, not our legal entity. The only thing that will change is a TON of new energy, excitement, press, and momentum—not to mention great branding—that will help make your job easier and more fun.
Why did we make the change? We’re incredibly proud of Corel’s 35+ year legacy. And yet, we know that the world has changed significantly since our inception, and we’ve changed too. So much so, in fact, that we’ve evolved beyond what we used to stand for. The shift to Alludo not only gives us a cohesive, unified parent brand (instead of siloed sub-brands), but it’s also a nod to our new mission: to reimagine work and to empower all you do.
We’re dismantling generations of notions about what work ‘should’ look and feel like. We’re not just transitioning the old ways of work to a remote and hybrid landscape. With Alludo, we’re decoupling work from time and space, enabling people to ideate, create, and share on any device, any time, from anywhere.
There is no action required on your part. As an Alludo partner your benefits are stronger than ever. Check them out here.
We’re still the same award-winning, globally recognized company with the same beloved brands. But now we’re moving forward with greater intention, greater cohesion, and greater purpose. And we’re honored that you’re with us.
Have more questions? Feel free to visit our FAQ page or reach out any time.