Hi! We’re Alludo. The name might not sound familiar (yet!) but we’re definitely not the new kids on the block. You may have known us as Corel in the past, and we’re still the company behind the brands you know and love like CorelDRAW, Parallels, MindManager, and WinZip.
We’re incredibly proud of our 35+ year legacy, and we’re honoring that legacy with a total rebrand that mirrors our new purpose: to reimagine work, and to dismantle outdated notions about what work “should” look and feel like. Our products empower all you do, enabling people to ideate, create, and share on any device, any time, anywhere.
With any name change and rebrand, questions are expected. We get it! And we’re here to help. Read on for some FAQs, and don’t hesitate to reach out if you have any further questions.
Thanks for being on this journey with us—and thank you for all you do.
Corporate branding FAQs:
Why the name Alludo?
Alludo (say it “ah-LOO-dough”) is a nod to our mission of empowering all you do. We’re really proud of it, and it’s the result of an extensive effort that considered hundreds (maybe thousands) of possible names.
Why are we going through a rebrand?
We are reimagining a brand that represents both who we are today and the innovation we’re driving for tomorrow. The name Corel is well-known as a creative company, but is not evocative of the innovation and momentum that we’re building as a complete product portfolio. Creating a new parent brand allows us to bring the disparate pieces of our business together with an overarching purpose and story: to empower all you do.
Is Corel going away?
Nope! But Alludo is now the parent brand for our suite of sub-brands, providing cohesion and intention that has been a long time coming. The names of our products – Corel, MindManager, Parallels, and WinZip – aren’t changing, and we remain as committed and focused on their success as ever.
What does the name Alludo mean?
It’s a nod to our purpose: empowering all you do. We deliver the solutions that enable people to create, ideate, and share information anywhere, any time, on any device. We deliver global technology fueled by ease and flexibility. Our innovative, professional-caliber graphics, virtualization, and productivity solutions are used by millions of people around the world every day.
Will there be any impact to customer and partner contracts?
Nope! Contracts and the way we invoice our customers will not change at all as a result of the rebranding. The payment process will also remain unchanged. Easy peasy!
What will happen to our core product brands?
Other than getting a cool new parent brand to help tell their stories and modernizing of their look to connect to Alludo, all our core products (e.g., Parallels, CorelDRAW, MindManager, WinZip) will stay the same and keep their names. The names of our core product brands are NOT changing.
For a more expansive look at why we reimagined our brand, and what it means for our company, read these blogs by our CEO and Chief People Officer:
- CEO, Christa Quarles’ blog: We’re reimagining the future of work—and our brand. I’d like you to meet Alludo.
- Chief People Officer, Scott Day’s blog: Working better and living better at Alludo
