Brand pillar spotlight: Create

This is the first in an occasional series highlighting Alludo’s new brand pillars. Check out more on our brand pillars here.

Creativity doesn’t follow a clock.
It doesn’t need a cubicle.
It doesn’t need boundaries at all.

So why has the working world spent decades pretending otherwise?

While planning for the launch of our rebrand this year, we kept coming back to the same idea:

We’re not just reimagining our brand.
We’re reimagining the future of work.

That means this rebrand isn’t simply about a new name, logo, colors, and language—though all those elements are essential. It’s also about clarifying how we show up in the world and what we help people do.

The answer: we enable the world to create with intent, ideate with focus, and share with trust anywhere, on any device, at any time.

That led to our brand pillars.

Since our recent rebrand, we’ve had a lot of interest in these pillars, so we’re doing a deep dive on each.

Create is close to our hearts. Our goal: to help you unleash your imagination with world-famous tools that are sophisticated enough for top professionals and intuitive enough for everyone. 

Millions of people have used our products to dream and design; play and plan. They’ve used them to capture an idea too complex or personal or profound for words. They’ve created simple sketches, and they’ve created whole brands.

The entire concept of “create” is alive with possibility. You’re crafting something that wasn’t there before. You’re adding to the world; putting your mark on it. We pinch ourselves that we get to be a part of that.

And of course, “create” isn’t only a concept for us. We deliver on it. The award-winning CorelDRAW® Graphics Suite is one of the major ways we help the world create. It’s a complete design solution for vector illustration, layout, photo editing, typography, and real-time collaboration.

While CorelDRAW Graphics Suite didn’t fundamentally change with the brand relaunch—nor did any of our products—we’re always innovating. After all, creativity is anything but static. We recently released updates to CorelDRAW Graphics Suite that simplify the design process, making it easier for anyone to get started on a project—and faster to achieve stunning results. The updates include new creative design templates, practice projects, an enhanced Export workflow, a new scaling tool, and other upgrades based directly on ideas from the people who use and love the product.

We think creativity should be accessible for everyone. And whether designing is your full-time job or simply something you’re interested in, we’re pretty much obsessed with helping to make it a better experience for you.

A better experience means being successful sooner, with freedom and flexibility to capture moments of inspiration when and where they strike. After all, whose idea was it to expect creativity—from knowledge workers or anyone—on demand in a specific place at a specific time? Whoever they are, it wasn’t a very creative notion at all. It’s time for something different.

Creativity is fluid. Elusive. Enigmatic. Sometimes it shows up in the middle of the night (shout-out to those of you with a list of design ideas on your nightstand!). Sometimes it shows up on the beach, or on a mountaintop, or on an early morning run, or over lunch with a friend. We think you should be able to roll with those moments—and create more of them.

At Alludo, we empower all you do. We’re going to keep working to deliver solutions that let you create with intent so you can make your mark on the world.