A leadership crisis, and a reckoning.
Blending AI and human creativity.
These are just a few of the trends that Alludo leaders predict will show up in a big way in 2023. No one has a crystal ball—and if the past few years have taught us anything, it’s that the world is unpredictable. But if we can’t have a crystal ball, we feel like we’ve got the next best thing: critical insights from experts who have their pulse on a wide range of areas from technology to marketing.
You can expect to see more in-depth analysis on these topics throughout the new year, but we’re starting here with a highlight reel.
Christa Quarles, CEO: Constraint will become essential.
I’ve recently started to explore—and share—a core philosophy of mine. I call itManagement by Haiku. Management by haiku means getting crystal clear on your core purpose as a leader, and filtering your energy, time, and decisions through that core purpose. It’s inspired by the Japanese art of haiku, a form of poetry known for its strict structure: three lines, seventeen syllables.
The strict structure of a haiku forces tough decisions. A great haiku is about discipline, focus, and clarity. The same goes for business. Management by haikuwill be key to leadership in 2023.
Scott Day, Chief People Officer: The four-day work week will not play out the way people hope.
Discussion of a potential four-day work week has been around for a long time and is quickly gaining steam. It sounds great, and it does have benefits, but it’s not the panacea for work/life balance that people expect. While it may indeed ramp up as a trend in 2023, we’re likely to see disappointment—if not backlash—as people recognize that it still means being beholden to a top-down, leader-prescribed schedule and structure.
A four-day work week doesn’t address employees’ fundamental need for autonomy. Experimentation with a four-day work week will eventually give way to what we call Work3. Work3 focuses on outputs instead of inputs, giving people the freedom to work where, when, and how they do their best work.
Prakash Channagiri, Director of Product Management: AI will be embraced as a way to enhance digital art.
Artificial Intelligence (AI) is often positioned at odds with individual contributors. AI is a threat, right? Not necessarily. AI is quickly becoming part of a digital artist’s workflow as a powerful tool to enhance the creative process. AI can help enhance an artist’s work, enabling them to work faster, try a new style, or be a source of inspiration. We’re going to see more of this in 2023 as more artists embrace AI.
Michelle Chiantera, Chief Marketing Officer: Designers will make room for intuition.
Design is more data-driven than ever, which is a tremendous advantage—but we’ll see a pendulum swing in 2023 that brings in a more human element. Designers need to understand behavioral motivations and human emotions more than ever in order to anticipate how customers will interact with various assets or elements—web page, ad, or email, for example – and make tweaks based on the behavior they observe. This intuition about human behavior fills the gaps that data alone cannot answer and is critical to creating a human connection with consumers.
Prashant Ketkar, Chief Technology Officer and Product Officer: Green computing is the way forward.
As the threat of the global energy crisis and recession continue and companies become more mindful of their carbon footprint, more and more enterprises will significantly accelerate their investment in cloud adoption to securely and efficiently manage both modern and legacy applications. While the cloud is not perfect when it comes to sustainability, it is more eco-friendly than traditional data centers. And with more companies shifting workloads to the cloud, cloud providers will continue to invest in renewable energy sources to enable environmentally friendly cloud-native applications.
There are more where these came from. Stay tuned for more ideas and more predictions about where the world is headed in 2023 and beyond. Globally, we’re at an inflection point, and what happens next matters. Thanks for being along with us for the ride.